Sebastian Professional's Fashionable Reinvention

SEBASTIAN PROFESSIONAL UNDERGOES A FEARLESS & FASHIONABLE REINVENTION

Introducing a Complete Collection of Versatile Care and Styling Products Designed to Inspire

Born in the 1970’s, Sebastian Professional was a pioneer in innovative styling tools and techniques and grew into a portfolio of brands that produced industry classics such as Shaper Hairspray and Potion 9. Today, Sebastian Professional innovates once again and emerges as one brand designed to inspire stylists and consumers alike.

With the relaunch of the Sebastian Professional brand in July 2008, P&G Professional Care seized the opportunity to conduct exhaustive market research with stylists and consumers to determine what was lacking for them in the current salon category. This resulted in over two years of product testing and over 10,000 conversations with stylists and consumers to identify where P&G Professional Care could fill a void. The result today #150 the co-creation of a professional brand and a complete range of versatile and fearless care and styling products.

The new Sebastian Professional is a focused and powerful collection of over 30 products that combine heritage heroes with new and exciting innovation. The three collections below are designed to offer versatility, inspiration and style.


Foundation
Demand Excel-ent Care
•Three essential shampoo and conditioner regimens with tailored levels of conditioning, designed to restore a multitude of hair types to the same healthy level
•Light, Drench & Penetraitt


Form
Demand Sculpt-astic Stylers
•Eight fierce styling products designed to hold, mold and sculpt
•Re-Shaper, Shaper Fierce, Shaper Zero Gravity, Liquid Steel, Gel Forte, Mousse Forte, Craft Clay & Molding Mud


Flow
Demand Sophisti-caring Stylers
•Six essential treatment-stylers for creating touchable, soft and flowing hair
•Thickefy Foam, Taming Elixir, Whipped Creme, Stylixir, Potion 9 & Potion 9 Lite

The new Sebastian Professional is now available at these top local salons:
http://www.sebastianprofessional.com/en_US/flagship_salons/index.jsp
For more information, visit http://www.sebastianprofessional.com/ or call 1-800-935-5273.

Check out how Sebastian’s new products help create fearless and fashion-forward looks that vary from free-flowing and effortless to fiercely structured and bold. Here’s a behind-the-scenes peek at the “making of” the Sebastian vision for hair. Also, take a look at the Fearless Hair looks that Thomas and Cori created for the launch event fashion show.