Fashion Week Guide - Because It's Not All About the Seating

A Guide to the New Top 5 Hottest Things at Fashion Week

1) Brazilian is the New Black - Giselle has always been a fashion week icon, but now Brazil is really taking over the tents. Havaianas is collaborating with Rosa Cha to create a limited edition flip flop to be given out exclusively at their show on Saturday 9/6. The “Carnival” will continue that night at 1OAK when Havaianas and Vogue will toast Amir Slama’s Spring 2009 Rosa Cha collection.

As an added bonus fashion weekers will have a chance to create a pair of Havaianas, choosing from limited edition footbeds of the NYC skyline, at the Make Your Own Havaianas; brightly colored booth inside the tents.

2) Models Do Eat - We Swear! - Because even models get hungry…Be on the lookout for Tasti D-Lite brand reps in and around the tents serving complimentary cups of New York City’s favorite guilt-free indulgence. Want more? Spoil yourself with specially made fashion week flavors: Haute Chocolate and Va Va Voom Vanilla Marshmallow.


3) It's Not All About the Seating - alice + olivia designer Stacey Bendet once again ditches the runway, and the seats, at her Spring 2009 presentation. Inspired by romance and the days of Haight Ashbury and Woodstock, alice + olivia’s spring collection can be described as secret garden meets the early 1970’s. Mixing pastel colors, florals, and bold prints, Stacey Bendet creates a “hippy princess” vibe in alice + olivia’s Bryant Park store.

4) Step Outside of the Tents - Some of the most popular designers choose to show their creativity outside of the tents. Known for her ultra chic and innovative women’s clothing and accessories, Jill Stuart will be sending looks from the Jill Stuart Collection down the runway at the NY Public Library. Celebrities, VIP’s and NY Notables will be in attendance to celebrate her spring 2009 collection.

5) Style.com's New Killer App - If you can’t get into the shows you don’t have to miss out on the action. Style.com’s new application http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=289380413&mt=8 , which allows users to watch runway shows on their iPhones, is now available for download on iTunes. This screams front row seats for everyone!